In WHY? , the designer creates its own problem by questioning the basis of his creative path. This inquietude is the starting point for a graphic essay exploring the plastic potential of this process. Based on four simple signs [ w . h . y . ? ], the author explores the diversity within unity, by experimenting several approaches to convey different ideas and sensations.

WHY? exhibition is a celebration of the restlessness in the design profession, the constant state of incertitude that has no definite answer, just an immense world of possibilities and designer that raises the question: WHY?